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Postdoctoral Fellow Marianne Borchgrevink-Br忙khus has been awarded funding from the Norwegian Media Authority for her project on artificial intelligence in Norwegian, editor-controlled media.

Published: 11 February 2026 (Updated: 12 February 2026)

Marianne Borchgrevink鈥態r忙khus has been granted NOK 796,000 for the project 鈥淣ews Use, AI, and Critical Media Literacy 鈥 An Audience Perspective on Artificial Intelligence in Editor鈥慍ontrolled Norwegian Media.鈥 She will explore the understandings and attitudes that underpin Norwegian media users鈥 general skepticism toward the use of AI in news production, and what shapes these perceptions.

 - From previous projects, I have the impression that many people have quite strong opinions about the use of AI in news dissemination and journalism, and that it is a topic that engages the public.

 - This also makes it very exciting to study, so I am very happy to have received funding and look forward to starting the project, says Borchgrevink鈥態r忙khus.

Borchgrevink鈥態r忙khus completed her PhD in 2025 with the dissertation 鈥淣ews Experience,鈥 which examined six types of news experiences and showed how news use is shaped not only by content but also by bodily, material, and technological dimensions, as well as spatial, temporal, and social contexts. From February 2026, she is a postdoctoral fellow in the research project IMAGINE 鈥 Citizen Perceptions of AI in Everyday Media Life (external link), which investigates how Norwegians perceive AI in the media.

The Norwegian Media Authority

The Norwegian Media Authority is the national regulatory and administrative body for the media sector and works to implement the government鈥檚 media policy objectives. Each year, it allocates funding to research projects on media diversity and critical media literacy.

The IMAGINE project

IMAGINE is a research project funded by the Research Council of Norway (NFR) that examines ordinary people鈥檚 perceptions of AI in the media. The goal is to uncover 鈥渇olk theories鈥 about AI鈥攈ow individuals imagine and make sense of these technologies based on their own everyday experiences.