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I am professor of media studies, researching audiences and cross-media use. My research explores 1) how people to society and use and , 2) meanings of media in , and 3) people's perceptions of , and . I work primarily with qualitative methods.

My book is published Open Access and can be downloaded or read online free of charge . In the book, I discuss how media use has changed since smartphones, social media and digital platforms became part of our lives. 

I am one of the series editors for , a book series published by Palgrave/Springer to advance international scholarship on cross-media and datafication. 

Together with my colleague I lead , an active research environment for media use and audience research at the University of Bergen. We collaborate with international colleagues and support young researchers. 

I am PI for two research projects funded by the Research Council of Norway: (Citizen perceptions of AI in everyday media life) explores emerging folk theories of AI, while "" analyses how people relate to and other societal crises through everyday media use. 

Previously, I was work package leader in , a research centre for research-driven innovation. Other former projects include , a broad study of media use and public connection in Norway, and , on intrusive media and digital disconnection. I was co-director of - Consortium on Emerging Directions in Audience Research (2014-2017), an European network and research project that conducted a foresight analysis of audience research. Read more in our book , or our for research priorities.

I teach and supervise from bachelor to PhD levels in qualitative methods, media use and audience research. I contributed to redesign the master programme in media and communications at ºÚÁϳԹÏ×ÊÔ´, and have developed several new courses.

2025

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"Media Use in Crisis Situations: Resolving Information Paradoxes, Comparing Climate Change and COVID-19". PI, research project (2021-2025) funded by the Norwegian Research Council.

"Understanding Media Experiences", Work Package 1 in SFI MediaFutures, centre for research-driven innovation, funded by the Norwegian Research Council, the University of Bergen and industry partners in the Norwegian media sector.

"Digitox: Intrusive media, ambivalent users, and digital detox". Research project (2019-2023) led by Trine Syvertsen, funded by the Norwegian Research Council.

"Media Use, Culture and Public Connection: Freedom of Information in the 'Age of Big Data'". Research project (2015-2018) led by Hallvard Moe, funded by the Norwegian Research Council.

"Consortium on Emerging Directions in Audience Research". Consortium (2014-2017) led by Ranjana Das (University of Surrey) and Brita Ytre-Arne, funded by Arts and Humanities Research Council, UK.